
Truth: Even with all the money in the world, it is still our sense of wonder that makes every picture perfect.
Understanding the World of Affluence and Luxury
Xplorers leap in and get involved in people's lives. We uncover the truth and focus on what matters to real people in the real world.
The global financial crisis has affected people all over the world. Marketers and the media have focused largely on the impact to middle and lower income families, and with good reason as they make up most of the population and their lives have changed dramatically. But what about that small percentage of people who earn the most? What has happened to the 8.6 million High Net Worth Individuals whose combined wealth declined more than 20% in 2008? How have their lives changed? How do they see their future?
As Xplorers, we need to get involved in their lives. Meet them at their homes, offices, bars and spas. Meet the people who inspire them, write about them, serve them, style them and advise them. Hear their stories, find the insights and share the experiences on this blog.
| Richard Hytner |
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