Essence of Life

Preeti did not think that post her marriage, living in a home which equaled to the size of a servants quarter back in her home town would be termed as ‘luxurious’. Yet when she settled in Mumbai post her marriage, her friends thought she was really lucky she was staying in a spacious 3000 sq.ft individual home at a tony address in the city. Having come from a royal family in Bhopal (a small city up north), she was brought up in a palatial home with close to 30-40 servants, family always dressed in fineries, all of which were hand crafted especially for them.

She hasn’t yet been able to come to terms with the maddening city of Mumbai where the ‘real thing’ is lost in the glitz and glamour. She cannot find a place in this city where she can enjoy both her cup of coffee and find peace with nature. Sending her kids to the most expensive school ISN’T luxury for her but having them spend time horse riding or fishing, being one with nature IS.

For her luxury is all about enjoying the essence of life, the freedom and the space.

Opportunity: Don’t create luxury, it exists in the ‘real thing’