As the world watches, banks and companies listed on the stock exchange spiral out of control, but South Africans are still shopping comfortably, throwing parties and even finding new opportunities that seem contradictory to recessionary behavior.
For us, it was interesting to see what the big players in the market were doing with their money. It took patience, trust and perseverance to get most people to talk about their cash to us – real and imagined, the losses and the gains.
We really had to immerse ourselves in their world. Hang out in the places they hang out. Lunch with the PA’s that run their world. Drink tea with the mothers that shaped their world. Listen to the economists and investors that predict their world. The husbands and the wives that are their world.
We wanted to find out what their stories were in the face of the economic chaos. How were they maintaining their image, their lifestyle and most importantly, still playing the money game in a world that was “Down the Tubes” as the above article in The Times of May ’09 suggests?
- Adene
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